Tips and How-to

Six reasons why your event needs a mobile app

The growing world of mobile technologies keeps us all connected. We all want to share, check in, tag and update from a device that fits in our pockets. As an event organizer you should, too, keep up with your guests’ needs and world trends. Here are the six leading reasons why your event needs a mobile app.

1.       No paper materials

The larger your event is the more information you’ll provide for it. As partners would also want to show off their brands and features, your attendees might end up with a ton of flyers and brochures… that is quite likely to end up in oblivion. Now consider the average smartphone user unlocks their device 110 times per day. Adapt to that! Save time and money and offer an interactive agenda, links to speaker’s social media profiles that can be followed with a single touch.

2.       Engage attendees before, during and after the event

If events were all about what happened between the opening and the closing ceremony the event field wouldn’t have blossomed as it has. Luckily, every happening also includes the anticipation weeks before the big day, the memories, contacts, experiences that follow the curtain fall. And imagine you had the powerful tool to unite people, their emotions; the tool to create a network of your own event and get feedback about your work. You have it now.

3.       Offer more to sponsors

Your partners are important and so is your attitude to their contribution. It’s up to you to make their partnership count so that they would support your further projects. On the big day you don’t want your sponsors ignored, especially if they have special offers for attendees. Stop testing the guests’ patience to stand in line in front of stalls. Sell more to sponsors by displaying their special offers so everyone can optimize their experience and check what really matters to them.

4.       Speedy and easy

Why flip 10 pages of programs and site maps when you can have it all in your hand? If there’s no time for slow loading apps and no tolerance for multiple clicks, what’s left for booklets? Light and smart designed software allows your guests to make the most of the app and use it to enrich their experience at your event. Mobile devices are always with your visitors and always available to refer to the latest information.

5.       Make last-minute changes

Events are dynamic and there are always changes on the spot. Since in the rush of the organization things hardly ever go according to plan you’ll most likely have to update your guests on the latest edits of the agenda or sponsors. You could always use the app to do it which could be impossible if you rely on print. Combine both maximum reach and exact information to make sure all your guests are up-to-date with your event.

6.       Show innovation

There are millions of events every year and it’s in your hands to make yours a memorable and remarkable one. You can stick to your traditions but your attendees will be moving forward and looking for more in each happening. It’s not enough to fulfill your visitors’ expectations. You need to exceed them. So give attendees something new and different, something built for their needs. Make them want to join you again for the value they get in return for their money.

You’ll get this and so much more. Going mobile takes you a step ahead, benefiting you, your partners and your attendees. Choose this fast, easy and novel method to exceed expectations and improve everyone’s experience at your events.

Find out more about Sponsia’s mobile app services.

Why should brands and businesses sponsor an event?

Traditional ads are becoming less effective and credible, which makes it difficult for brand owners to distribute their product and make their brand recognizable among others. This could be extremely challenging and even frustrating especially if you’re running a small or medium business. Don’t lose hope! Sponsor an event!

Sponsorship, financial or in-kind, is a great marketing tool that could help you to establish and improve your company image and credibility by supporting events or causes that your target market finds alluring. If you’re still not convinced, here are some benefits that come in the “Sponsorship package”:

  • Reaching the right audience

Sponsoring an event gives you a vast opportunity to communicate your message or show your brand and product to a specific desired target group that could be really interested

  • Building brand awareness and recognition

By sponsoring an event you have the chance to receive some great exposure in front of the attendees of the event that could bring your brand more awareness and recognition in the market.

  •  Creating and enhancing your corporate image

Sponsorship is also a great way to satisfy your brand’s CSR (corporate social responsibility) needs and show people your support for a good cause. This will considerably accelerate the process of creating and building trust and establishing connection with customers.

  • Media exposure

Most events achieve a lot of publicity which is beneficial for the sponsors as well by just being mentioned in editorials and appearing in the photos of the event. This is a great chance to provide extended visibility and exposure in markets you haven’t conquered yet.

  • Distributing samples and offers

By distributing samples of your product or service at the event, you can receive an honest feedback from the attendees. That way you can gather useful information about your product and make further adjustments, if needed. You could also provide special offers and discounts for the event attendees that could result in new customers and more sales.

  • Establishing new partnerships

Another advantage of sponsoring an event is the opportunity to meet potential partners and establish new professional connections among other sponsors, vendors and even attendees.

  •  Community involvement

By sponsoring a local event with huge significance to a specific community you’re showing your interest in providing support. To be seen supporting the community and helping its development can increase your brand’s image and popularity.

  • Contacts

Accessing a list of attendees is surely one of the biggest benefits you may get when sponsoring an event. That way you could gain access to mailing lists and distributing channels, which will ensure further connection and chance of promoting your brand.

And it’s cost effective!

Sponsors are associated with the event they support so it’s of high importance for them to choose events that are suitable for their brand or product.

If you have a business and you’re interested in event sponsorship as a promising and reliable marketing strategy, all you need to do is to find an event or a cause that is most suitable for your enterprise. And that’s what Sponsia is here for.