The growing world of mobile technologies keeps us all connected. We all want to share, check in, tag and update from a device that fits in our pockets. As an event organizer you should, too, keep up with your guests’ needs and world trends. Here are the six leading reasons why your event needs a mobile app.
1. No paper materials
The larger your event is the more information you’ll provide for it. As partners would also want to show off their brands and features, your attendees might end up with a ton of flyers and brochures… that is quite likely to end up in oblivion. Now consider the average smartphone user unlocks their device 110 times per day. Adapt to that! Save time and money and offer an interactive agenda, links to speaker’s social media profiles that can be followed with a single touch.
2. Engage attendees before, during and after the event
If events were all about what happened between the opening and the closing ceremony the event field wouldn’t have blossomed as it has. Luckily, every happening also includes the anticipation weeks before the big day, the memories, contacts, experiences that follow the curtain fall. And imagine you had the powerful tool to unite people, their emotions; the tool to create a network of your own event and get feedback about your work. You have it now.
3. Offer more to sponsors
Your partners are important and so is your attitude to their contribution. It’s up to you to make their partnership count so that they would support your further projects. On the big day you don’t want your sponsors ignored, especially if they have special offers for attendees. Stop testing the guests’ patience to stand in line in front of stalls. Sell more to sponsors by displaying their special offers so everyone can optimize their experience and check what really matters to them.
4. Speedy and easy
Why flip 10 pages of programs and site maps when you can have it all in your hand? If there’s no time for slow loading apps and no tolerance for multiple clicks, what’s left for booklets? Light and smart designed software allows your guests to make the most of the app and use it to enrich their experience at your event. Mobile devices are always with your visitors and always available to refer to the latest information.
5. Make last-minute changes
Events are dynamic and there are always changes on the spot. Since in the rush of the organization things hardly ever go according to plan you’ll most likely have to update your guests on the latest edits of the agenda or sponsors. You could always use the app to do it which could be impossible if you rely on print. Combine both maximum reach and exact information to make sure all your guests are up-to-date with your event.
6. Show innovation
There are millions of events every year and it’s in your hands to make yours a memorable and remarkable one. You can stick to your traditions but your attendees will be moving forward and looking for more in each happening. It’s not enough to fulfill your visitors’ expectations. You need to exceed them. So give attendees something new and different, something built for their needs. Make them want to join you again for the value they get in return for their money.
You’ll get this and so much more. Going mobile takes you a step ahead, benefiting you, your partners and your attendees. Choose this fast, easy and novel method to exceed expectations and improve everyone’s experience at your events.