Sponsia placed 3rd in the BG Site 2013 competition

Sponsia took the 3rd place in the BG Site 2013 competition – the 14th edition of one of the most prestigios web awards in Bulgaria. The winners were announced on an official award ceremony that was held on November 19 in Rainbow Plaza, Sofia.

Our project was one of three nominees in the “Made in BG” category which evaluates the best foreign language websites created in Bulgaria. pCloud won the first prize in the category while the second prize went to D`angelico guitars.

The sites were rated by a jury composed of experts and managers of leading sites or companies. The evaluation was based on content, design, functionality, technical performance and originality.

We would like to thank the jury, the organisers and all the people who supported us in this competition. We promise to be the best next year!


Sponsia among the finalists at How to Web Startup Spotlight 2013

Just two weeks after our trip to Dublin’s Web Summit 2013, we are ready to dive in our next startup challenge! Sponsia was selected to participate in the final of the Startup Spotlight competition, part of the How to Web conference which will be held between November 19 and 22 in Bucharest, Romania.

Sponsia will compete with 31 other teams for some great prizes like the $10,000 Best Startup Award and the $5,000 IXIA Innovation Award. There will be also prizes for the Runner-Up ($3,000) and the Best pitch in show ($2,000). Besides that, the finalists will have the chance to meet investors, VCs, mentors and other entrepreneurs and receive valuable exposure, advice and feedback.

Sponsia’s pitch in the first round, that has to determine the Best 8, is scheduled for November 19.

Bucharest, here we come!

Sponsia nominated for Best Bulgarian foreign language website

We are very pleased to announce that Sponsia has been nominated in the BGsite 2013 competition – one of the most prestigious web awards in Bulgaria!

Sponsia is one of the three nominees selected among 13 candidates for the best foreign language website created in Bulgaria in the “Made in BG” category.

The sites are rated by a jury, composed of experts and managers of leading sites or companies. The evaluation is based on content, design, functionality, technical performance and originality.

The winners in the specified categories will be announced on a special ceremony which will take place on 19 November 2013 in Sofia.

Why should brands and businesses sponsor an event?

Traditional ads are becoming less effective and credible, which makes it difficult for brand owners to distribute their product and make their brand recognizable among others. This could be extremely challenging and even frustrating especially if you’re running a small or medium business. Don’t lose hope! Sponsor an event!

Sponsorship, financial or in-kind, is a great marketing tool that could help you to establish and improve your company image and credibility by supporting events or causes that your target market finds alluring. If you’re still not convinced, here are some benefits that come in the “Sponsorship package”:

  • Reaching the right audience

Sponsoring an event gives you a vast opportunity to communicate your message or show your brand and product to a specific desired target group that could be really interested

  • Building brand awareness and recognition

By sponsoring an event you have the chance to receive some great exposure in front of the attendees of the event that could bring your brand more awareness and recognition in the market.

  •  Creating and enhancing your corporate image

Sponsorship is also a great way to satisfy your brand’s CSR (corporate social responsibility) needs and show people your support for a good cause. This will considerably accelerate the process of creating and building trust and establishing connection with customers.

  • Media exposure

Most events achieve a lot of publicity which is beneficial for the sponsors as well by just being mentioned in editorials and appearing in the photos of the event. This is a great chance to provide extended visibility and exposure in markets you haven’t conquered yet.

  • Distributing samples and offers

By distributing samples of your product or service at the event, you can receive an honest feedback from the attendees. That way you can gather useful information about your product and make further adjustments, if needed. You could also provide special offers and discounts for the event attendees that could result in new customers and more sales.

  • Establishing new partnerships

Another advantage of sponsoring an event is the opportunity to meet potential partners and establish new professional connections among other sponsors, vendors and even attendees.

  •  Community involvement

By sponsoring a local event with huge significance to a specific community you’re showing your interest in providing support. To be seen supporting the community and helping its development can increase your brand’s image and popularity.

  • Contacts

Accessing a list of attendees is surely one of the biggest benefits you may get when sponsoring an event. That way you could gain access to mailing lists and distributing channels, which will ensure further connection and chance of promoting your brand.

And it’s cost effective!

Sponsors are associated with the event they support so it’s of high importance for them to choose events that are suitable for their brand or product.

If you have a business and you’re interested in event sponsorship as a promising and reliable marketing strategy, all you need to do is to find an event or a cause that is most suitable for your enterprise. And that’s what Sponsia is here for.